How to Make Lighter Mascara Shades Pop

Lighter, pastel, or shimmer mascaras can sometimes get lost on naturally dark lashes. The secret to making them truly stand out? Layering with Arctic Ice first.

Arctic Ice acts as a brightening base, helping lighter mascara shades appear more vibrant, reflective, and true to colour.

Why This Works

Dark lashes can absorb lighter pigments, muting their impact. A thin base layer of Arctic Ice creates a lighter canvas, allowing top shades to show their full intensity and shimmer.

How to Do It (Step-by-Step)

1. Apply a thin layer of Arctic Ice mascara

• Coat lashes lightly from root to tip
• Focus on even coverage rather than volume
• Let it set for a few seconds (tacky, not fully dry)

2. Layer your lighter mascara shade on top

• Apply your pastel, shimmer, or light-toned mascara as usual
• Build until you reach your desired intensity

3. Optional: Add a mascara topper
• For extra sparkle or colour shift, finish with one of our mascara toppers on the tips

The Result

• Brighter, more visible colour payoff
• Enhanced shimmer and reflect • Lighter shades that truly pop, even on very dark lashes

Pro Tips

• Keep the Arctic Ice layer thin to avoid clumping
• This technique works especially well for pastels, metallics, and duo-chrome shades
• Ideal for dark lashes, stage makeup, content creation, and bold everyday looks

White mascara wand, tube, and a thick white swatch are arranged on a black background.
Close-up of a person applying white mascara labeled to their eyelashes.
Close-up of eyes with white mascara on both upper and lower lashes.
Close-up of a brown eye with white mascara visible on the upper lashes.
Close-up of an eye with blue and purple sparkly eyeshadow, small floral gems, and white Arctic Ice mascara.
A woman with rhinestones on her face and raised hand stands under a blue sky wearing visible Mascara Arctic Ice.
Tube of mascara and a silicone brush wand displayed next to it.
White mascara wand, tube, and a thick white swatch are arranged on a black background.
Close-up of a person applying white mascara labeled to their eyelashes.
Close-up of eyes with white mascara on both upper and lower lashes.
Close-up of a brown eye with white mascara visible on the upper lashes.
Close-up of an eye with blue and purple sparkly eyeshadow, small floral gems, and white Arctic Ice mascara.
A woman with rhinestones on her face and raised hand stands under a blue sky wearing visible Mascara Arctic Ice.
Tube of mascara and a silicone brush wand displayed next to it.

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An open black mascara tube with a yellow brush and a bright streak of color on a black background.
A close-up shows a wand applying orange mascara to upper lashes labeled Mascara - Solar Flare.
Close-up of an eye with bold yellow eyeliner and black mascara on the lashes
Close-up of an eye with bright yellow mascara on the upper lashes, applied using a spiky wand.
A tube of mascara with its brush is displayed on a plain black background.
An open black mascara tube with a yellow brush and a bright streak of color on a black background.
A close-up shows a wand applying orange mascara to upper lashes labeled Mascara - Solar Flare.
Close-up of an eye with bold yellow eyeliner and black mascara on the lashes
Close-up of an eye with bright yellow mascara on the upper lashes, applied using a spiky wand.
A tube of mascara with its brush is displayed on a plain black background.

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A black mascara tube and wand with bright pink mascara next to a bold pink swipe on a plain black background.
A person applies bright pink mascara to their upper lashes using a matching pink wand labeled Lotus Bloom.
Close-up of an eye with a wand applying pink mascara to the upper lashes
Close-up of a person applying bright pink mascara to lashes
Close-up of an eye with green shimmer eyeshadow and pink lashes.
An open black mascara tube with a silicone brush is shown.
A black mascara tube and wand with bright pink mascara next to a bold pink swipe on a plain black background.
A person applies bright pink mascara to their upper lashes using a matching pink wand labeled Lotus Bloom.
Close-up of an eye with a wand applying pink mascara to the upper lashes
Close-up of a person applying bright pink mascara to lashes
Close-up of an eye with green shimmer eyeshadow and pink lashes.
An open black mascara tube with a silicone brush is shown.

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Black mascara tube and wand with orange mascara swiped in an arc on a black background.
Close-up of an eye with orange mascara being applied to the upper lashes.
Close-up of an eye with orange mascara applied to upper and lower lashes
A close-up of an eye with bright orange mascara being applied to the upper lashes.
Close-up of an eye with bright orange mascara applied to the upper lashes.
An open mascara tube with a large silicone brush is displayed on a plain black background.
Black mascara tube and wand with orange mascara swiped in an arc on a black background.
Close-up of an eye with orange mascara being applied to the upper lashes.
Close-up of an eye with orange mascara applied to upper and lower lashes
A close-up of an eye with bright orange mascara being applied to the upper lashes.
Close-up of an eye with bright orange mascara applied to the upper lashes.
An open mascara tube with a large silicone brush is displayed on a plain black background.

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Blue green sparkling mascara swatches on a black background
Close-up of an eye with turquoise and green eyeshadow and long curled lashes, with Mascara Topper Turquoise Oasis visible on the lashes.
Close-up of a brown eye with long lashes coated in bright turquoise mascara.
Close-up of Turquoise Oasis mascara topper against a black background
Close-up of a mascara topper with turquoise and green shimmering reflections.
Split image shows an eye with black mascara on lashes and Mascara Topper Turquoise Oasis layered on lashes
A tube labeled Question Beauty with blue, purple, and green shimmer sits against a black background.
Mascara applicators in multiple shades arranged vertically with corresponding shade names
Multiple shimmering mascara topper shades swatched in horizontal strokes on a forearm with corresponding shade names listed beside each
Chart displaying mascara topper shades positioned by finish from matte to metallic and by brightness from light to dark, with each shade labeled
A close-up of a woman applying mascara with a small brush to her eyelashes.
Ten mascara topper tubes in assorted colors are lined up neatly on a black surface.
Five hands with jewelry hold colorful mascara tubes labeled Question Beauty against a black background.
Blue green sparkling mascara swatches on a black background
Close-up of an eye with turquoise and green eyeshadow and long curled lashes, with Mascara Topper Turquoise Oasis visible on the lashes.
Close-up of a brown eye with long lashes coated in bright turquoise mascara.
Close-up of Turquoise Oasis mascara topper against a black background
Close-up of a mascara topper with turquoise and green shimmering reflections.
Split image shows an eye with black mascara on lashes and Mascara Topper Turquoise Oasis layered on lashes
A tube labeled Question Beauty with blue, purple, and green shimmer sits against a black background.
Mascara applicators in multiple shades arranged vertically with corresponding shade names
Multiple shimmering mascara topper shades swatched in horizontal strokes on a forearm with corresponding shade names listed beside each
Chart displaying mascara topper shades positioned by finish from matte to metallic and by brightness from light to dark, with each shade labeled
A close-up of a woman applying mascara with a small brush to her eyelashes.
Ten mascara topper tubes in assorted colors are lined up neatly on a black surface.
Five hands with jewelry hold colorful mascara tubes labeled Question Beauty against a black background.

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