About Us
Have you ever been frustrated with low-quality eyeshadows or annoyed at having to buy an entire palette just to get that one perfect shade? We felt the same way, and that's why we started Question Beauty!
To bring you the freedom of choice, pick what you want when you want it, without paying for a whole bunch of what you already have.
To bring you the best possible quality, with the most unique and innovative formulas and shades.
To get you excited about doing your makeup every morning and add a touch of colour and creativity to your every day.
But it's not just about the final looks. All our products are cruelty-free, vegan, and free from mined mica. Each item is designed in New Zealand and packaged by hand using the finest ingredients sourced globally. We take pride in being 100% NZ-owned and female-founded.
We challenge the way things are currently done because you deserve more value from your makeup. Are you ready to experience the makeup that will earn you compliments every time? We can't wait to see the beautiful looks you'll create!
From the founder
Hi, I’m Dasha, the founder of Question Beauty 🖤
Question Beauty launched in September 2023, and I still cannot believe the overwhelmingly supportive and creative community we’ve built in such a short amount of time!
I’ve always been an artist who loves painting. When I started getting into makeup at 14, it became another core part of who I am. As I learned more about makeup, I was frustrated that I couldn’t get the exact colors I wanted. Even when I found the right shades, they often came in palettes with nine other colors I already had. This was particularly noticeable because I was used to buying whichever paint colors I needed or mixing shades to get the perfect hue. Eventually, I discovered loose pigments and fell in love with their vibrancy and effectiveness. Since then, I’ve been looking for a way to bring my experience to as many people as possible.
Enter the idea for Question Beauty. It started with the concept of bringing high-quality color options to everyday makeup as singles. Raw pigments seemed like a great option. To take it a step further, I wanted to bring professional looks to everyone’s fingertips, and that’s where I saw multichromes fitting in. I arrived at the name Question Beauty because the biggest trends were clean girl looks, which I still love, but I also want a bit of spice every now and then. The ‘Question’ challenges societal norms of acceptable beauty standards.
I wanted the brand to encourage expression and creativity, to question the normal styles we’re supposed to conform to, and give us the freedom to define our own beauty standards.
I cannot wait to share the incredibly exciting things our small but mighty team has planned for you in the next year. Thank you for your continued support!!
Stay glowing,
Dasha
